TRIESTE – Fincantieri has refreshed its digital presence and launched captAIn, an AI agent that turns the new corporate website into the hub of the Group’s institutional communications.
The website marks a major step change in design, language and user experience, introducing a communication model built on the integration of content, technology and people.
A distinctive feature of the project is captAIn, Fincantieri’s proprietary AI agent. This is not a simple search engine, but a cognitive tool capable of accessing the Group’s entire information base, reprocessing content in real time and generating answers and dedicated pages based on the user’s requests. Texts, videos, charts and documents are linked through an adaptive, intuitive interface designed to guide navigation and personalise the experience.
The new website is conceived as an advanced digital ecosystem, no longer merely informative but narrative. The goal is to tell the story of Fincantieri’s evolution, highlighting its industrial, technological and human role, in a way that is consistent with the Group’s long-term strategy. CaptAIn is also set to become the base platform for future innovation in digital communications.
According to Lorenza Pigozzi, EVP Group Strategic Communication at Fincantieri, the project represents a key milestone in the Group’s communications transformation. The new platform integrates technology, content and expertise, adopting a more advanced, data-driven model geared to increasingly diverse audiences.
The new menu gives prominence to images, the AI agent and three key areas — Group, Business and People — reflecting the pillars of the company’s identity. The homepage opens with a hero video introducing vision and values, while the Newsroom is designed as a central editorial hub integrated with all of the Group’s media channels. The Investor Relations section evolves into a true digital financial centre, with data, KPIs and documents accessible in a transparent and interactive way.
Around 60 professionals worked on the project, for more than 7,000 hours of development. The result is a portal that translates the “Future On Board” vision into digital form, bringing together technological innovation, industrial identity and a focus on people.
