TRIESTE – MSC Cruises has announced the acquisition of SLAM.com S.p.A. from Vam Investments.
The move strengthens the group’s connection with the maritime and sports worlds, bringing together two companies that share the same passion for the sea and the values of authenticity and excellence, MSC said in a statement. Founded in Genoa in 1979, SLAM has long been a benchmark in technical apparel for sailing, yachting and marine sports. Thanks to MSC’s global presence, the brand will be able to expand its international visibility and benefit from new opportunities for growth and long-term stability.
The Genoa-based company will continue to develop its traditional product lines and launch a new professional division focused on business-to-business, producing uniforms and technical garments for MSC Group companies. The goal is to enhance SLAM’s expertise and its ability to combine design and performance, while preserving the brand’s identity.
